Google Business Profile
Google Business Profile (GBP), formerly known as Google My Business, is a free tool from Google that connects potential customers with local businesses or independent professionals. Businesses appear in Google search results for free, though it's also possible to purchase paid ads.
With GBP, companies can interact with customers through ratings in the form of stars. In addition to posting photos or videos of a product or service, customers can assign the following scores to a business, corresponding to these ratings:
1 star = terrible
2 stars = poor
3 stars = fair
4 stars = good
5 stars = excellent
Based on the customer reviews, the platform calculates an arithmetic average, which becomes the business’s final score. The higher the score, the better the business ranks in Google search results.
It's important to highlight that Google uses the content of customer reviews in search results. Therefore, beyond giving a rating, it's essential that your customers write about their experience with your business.
Additionally, Google prioritizes user experience, and as such, it does not tolerate fake reviews. Accounts engaging in this practice may face suspension or permanent removal from the platform.
Advantages of Google Business Profile (formerly Google My Business):
Among its main benefits, one of the most significant is that it's completely free. By using Google Business Profile, your business gains visibility in the world’s most widely used and far-reaching search engine: Google.
Companies that use this tool strategically can organically attract new customers — with no additional cost on ads. In other words, it’s a powerful digital showcase that can generate real results for your business.
Our Google Business Profile management service includes:
Regular profile updates, including photos, videos, business details, and operating hours;
Reputation management, with review and rating monitoring;
Reporting and disputing of fake reviews, especially from unfair competitors;
Appeals for blocked, suspended, or banned profiles, including resolution of issues like duplicate accounts;
Search engine optimization (SEO) specifically focused on the platform, so your business ranks at the top of search results;
24/7 monitoring;
Data tabulation, performance analysis, and monthly reports with key performance indicators;
Monthly meetings with the manager responsible for your profile to align strategies and goals.
Want to professionalize your presence on Google and attract more customers intelligently?
Click the WhatsApp icon below and speak directly with a specialist from our team.