M&M Gesso: A Partnership That Delivers Real Results

Felipe Vasconcelos | External Marketing Manager

4/13/20251 min read

man in black jacket and yellow hard hat standing on top of building during daytime
man in black jacket and yellow hard hat standing on top of building during daytime

When M&M came to us, they brought something truly valuable: excellence in what they do. Our challenge was to transform that excellence into a strong digital presence, relevant content, and authority in the marketplace. Challenge accepted. Mission in progress.

From Construction to Digital: Results That Build

Over the past few months, our team immersed itself in M&M’s world to deliver:

📈 Consistent growth in online presence, with increased qualified traffic and organic engagement;
Improved rating on Google Business Profile, driven by more strategic customer service and active reputation management;
📝 SEO-optimized blog articles, reinforcing the website’s visibility while generating real value for the target audience;
📣 Local traffic campaigns and lead generation, with precise targeting that brought measurable results to the sales team;
🤝 Brand positioning, with a verbal identity aligned with the company’s DNA: approachable, professional, and transparent.

Marketing That Respects Tradition and Drives the Future

M&M is a company with an artisanal soul and an innovative spirit — and that’s exactly the balance we sought to express throughout their communication. Our focus was never just on “selling more,” but on communicating better, connecting with authenticity, building authority, and delivering meaningful results.

What’s Next?

More content. Better positioning. Stronger partnerships. And, of course, greater achievements.
The journey with M&M is a clear example that strategic marketing is about listening, adapting, and delivering consistently.

Our commitment remains unchanged: to help local businesses stand out in the digital world — professionally, humanely, and intelligently.