Google Business Profile: How We Reactivated 94% of Suspended Profiles in 2026

Google My Business, now renamed Google Business Profile, is an extremely powerful tool. In addition to connecting product and service providers with potential customers, it is free, intuitive to use, and capable of generating tangible results for businesses of all sizes.

With a simple registration, freelancers, self-employed professionals, micro and small businesses can start receiving a steady flow of inquiries from potential clients at no cost, increasing exposure, strengthening their online presence, and improving overall business visibility.

However, like any automated system, the platform is not immune to errors. Profiles may be suspended either due to user mistakes or as a result of automated decisions made by Google itself. In many cases, suspensions occur through algorithmic processes triggered by a suspected violation of the platform’s terms of service.

For businesses that rely exclusively on Google Business Profile to generate leads, this situation is particularly concerning. A suspended profile is removed from search results and, as a result, becomes invisible to users who are actively searching for specific products or services.

There are several possible reasons for profile suspension. These may include suspected fake engagement, incorrect or inconsistent address information, businesses that have ceased operations, or even platform errors following changes to key data such as address, phone number, or profile manager.

As a general rule, Google does not clearly disclose the exact reason for a suspension. Nevertheless, it is often possible to identify the most likely causes through a careful analysis of the actions performed on the account. To restore a profile, it must first be eligible for appeal, meaning the account is still recoverable. In such cases, a reinstatement request must be submitted to Google, demonstrating the legitimate existence of the business and, when applicable, providing evidence that any violation of the terms of service has been corrected. It is important to note that permanently banned profiles cannot be recovered.

One of the most common issues in this process occurs when appeals are submitted by users who are unfamiliar with Google’s terms of service and unaware of what evidence must be provided. As a result, when attempting to defend their business without proper technical or strategic guidance, users often waste their only opportunity for reinstatement. Once an appeal is denied and the process is closed, there are no additional administrative means to recover the profile, leading to permanent loss of access.

At Vasconcelos Marketing & Communication, we specialize in recovering suspended Google Business Profiles. Our work is based not only on in-depth knowledge of Google’s terms of service, but also on a solid understanding of the legal framework and regulations related to digital service provision. This technical and strategic approach has allowed us to successfully reactivate 94% of suspended profiles in 2026.