How to Reactivate a Suspended Google Business Profile

WHAT IS GOOGLE MY BUSINESS?

Google My Business, now called Google Business Profile, is a free tool that brings together businesses and independent professionals, displaying them on Google Search and Google Maps when users search for products or services.

For example, imagine you need a locksmith but don’t know where to find one nearby. You search on Google: “locksmith in Campos do Jordão.” Google then shows a list of businesses offering that service located close to you. The businesses that appear in these results are listed on Google Business Profile.

WHY WAS YOUR BUSINESS PROFILE SUSPENDED?

In most cases, Google Business Profiles are suspended for violating the platform’s terms of service. However, suspensions can also occur due to:

• Profile not being verified

• Account recovery requests

• Incomplete or inconsistent business information

It’s important to note that Google typically doesn’t disclose the specific reason for a suspension. However, by analyzing certain indicators, you can often identify the cause and determine how to resolve the issue.

HOW TO REACTIVATE YOUR SUSPENDED PROFILE

First and foremost, try to understand what may have caused the suspension. As mentioned, Google rarely provides the exact reason. Still, you can investigate by reviewing factors such as:

• The age of your business profile;

• Recent changes made to the listing;

• Updates to essential details like address, phone number, business owner or manager;

• Guidance or warnings provided by Google itself.

To recover your profile, you must submit a formal appeal to Google, demonstrating that your business is legitimate and operating at the registered address.

To strengthen your appeal, it is advisable to attach:

• Your official business registration document (e.g., CNPJ certificate in Brazil);

• A recent utility bill (electricity, water, phone, etc.) that confirms your business address.

⚠️ Important: Your appeal should be clear, concise, and well-supported. If rejected, Google generally allows only one reconsideration request, so your first submission must be solid.

WE CAN HELP YOU GET YOUR PROFILE BACK ONLINE

At Vasconcelos Marketing & Communications, we have successfully reactivated numerous suspended business profiles, maintaining a 100% recovery rate. See the testimonial from Torres Manutenção:

“My business profile had been deactivated. I hired other companies, but none could recover it. Finally, I found this company — extremely professional and high-quality — which successfully brought my business back online. I’m very satisfied. I recommend this company 100%.”

📞 Contact our team today and recover your business profile with safety and efficiency.