What Is a Website and Why Your Business Needs One Now

The word “site” originates from the English language, where it means “place,” “location,” or “site.” In the digital context, the term came to designate a collection of pages on the internet, also known as a “website.”

Nowadays, the majority of the population — both in Brazil and many other countries — use the internet for practically all daily activities, from ordering food through apps to managing bank accounts. According to the 2022 Demographic Census conducted by the Brazilian Institute of Geography and Statistics (IBGE), approximately 89.4% of the Brazilian population has internet access.

What is a website?

In short, a website is simply your business’s presence in the virtual environment. It can be seen as an extension of your physical store on the internet, with the advantage of being accessible 24 hours a day, from anywhere.

In the past, before the internet became popular, companies needed to be physically well located and have an attractive and eye-catching storefront to attract customers. After all, a store located on a busy avenue with a good presentation naturally received more public attention. Today, the same principle applies to the digital environment: a well-structured and easily accessible website significantly increases your business’s visibility and credibility.

What makes a website functional?

Having a website is not enough — it needs to be considered good according to technical and strategic criteria such as usability, performance, domain authority, page authority, among others.

One of the main mistakes made by some marketing agencies and business owners is believing that simply developing a website and leaving it idle will solve their problems. In practice, this is as ineffective as building a physical store and then abandoning it: over time, the storefront deteriorates, the paint fades, and the company’s image begins to negatively contrast with others. The result? Customers start to avoid that location, noticing clear signs of neglect or outdatedness.

The same happens in the digital environment. That’s why keeping a website active is essential. This includes constant updates, publishing relevant content for the target audience, and, above all, strategies to generate traffic — that is, ensuring that people actually visit your website.

Advantages of having a website:

The main advantage of having a website is that, when well developed, it works 24 hours a day, 7 days a week, for your business. It’s like having your own store with extremely low costs, secure, always open, and with unlimited reach — able to sell to any region, at any time, without interruptions.

More than just a digital presence, a well-structured website can generate excellent financial results, increase your brand’s credibility, and facilitate contact with new customers.

Discover our website development and management service:

At Vasconcelos Marketing & Communications, we not only develop responsive, functional websites aligned with your audience but also take care of traffic management and continuous updates for your site.

Our focus is on personalized service for micro and small businesses, as well as independent professionals who want to stand out in the digital environment with concrete results.

Contact our team and find out how we can transform your business’s online presence.