What is Google My Business and Why Your Company Needs to Be on It

WHAT IS GOOGLE MY BUSINESS?

Google My Business (GMB), now called Google Business Profile, is a free tool from Google that gathers information about registered businesses and displays it in search results when users look for products or services.

For example, when searching on Google for “bakery,” the system shows a list of nearby establishments based on your location and the information available in their business profiles.

The main advantage of GMB is connecting customers to businesses — that is, people who contact you through the platform are already interested in your product or service and are therefore potential customers.

BENEFITS OF BEING ON GOOGLE MY BUSINESS:

By registering your company on Google, you gain the following benefits:

• Free leads and easy-to-use tool: Creating and managing your profile is completely free, which is a major advantage for small and medium-sized businesses that don’t want to invest heavily in advertising. Additionally, the interface is simple and can be updated at any time;

• Direct interaction with customers: The review and question features allow your company to respond to inquiries, compliments, and complaints, creating a direct communication channel. This helps strengthen relationships and resolve issues quickly, improving your business’s image;

• Increased sales: Companies with better positioning on the platform receive more exposure and, consequently, more leads — such as calls and contact requests — which tends to generate more sales;

• Greater local visibility: Google My Business enables your company to appear in local searches and on Google Maps, increasing the chances of being found by nearby customers. This advantage is especially important for physical businesses like stores, restaurants, and service providers;

• Access to data and metrics: The platform offers insights on profile views, clicks for calls or website visits, among other relevant data. This information allows you to adjust marketing and customer service strategies to improve results.

WHY DOES YOUR COMPANY NEED TO BE ON GOOGLE MY BUSINESS?

As explained, by using GMB, your company receives qualified leads at no cost since the platform acts like a large marketplace where users can easily find suppliers for the products or services they seek.

DISCOVER OUR GOOGLE BUSINESS PROFILE MANAGEMENT SERVICE:

At Vasconcelos Marketing & Communications, we are specialists in Google Business Profile management. Our clients benefit from the following differentiators:

• 24/7 monitoring of the company profile;

• Strategic responses to reviews, strengthening business reputation;

• Regular production of optimized content to attract new customers;

• Monthly ranking audits on Google;

• Monthly performance reports with clear, objective data;

• Monthly alignment meetings with our External Marketing Manager.

Contact our team now and find out how we can help your company reach the top of Google search results.